SituationThe owners of a five-year-old company approached us intending to sell their business and focus on a new project. However, the company faced challenges, including opaque financial statements, unclear ownership contributions, and mixed personal and business expenses. Additionally, the company lacked a formal development strategy.
Challenges1. Non-Transparent Financial StructureFinancial statements did not accurately reflect the company’s performance, with personal expenses and investments in the new project obscuring business finances.
2. Absence of Strategic PlanningWithout a documented strategy, it was challenging to assess the business’s growth potential and viability.
3. Weak Negotiating PositionThe lack of structure and strategy made the business appear risky, reducing the likelihood of a favorable sale.
Our Solution1. Goal Alignment and Company DiagnosisWe met with the owners to clarify their objectives and conducted an expedited assessment of key business areas, including finance, production, marketing, and organizational management.
2. Strategic Planning Session with OwnersDuring a strategic session, we helped owners define their vision for both the current business and the new project, illustrating the investor’s perspective and discussing alternative growth scenarios.
3. Business Optimization with Top ManagementWe collaborated with the leadership team to optimize the business model and prepare for future growth, including:
- Separating the new project into an independent startup
- Preparing low-margin segments for sale to increase profitability in core areas
- Streamlining financial statements and restructuring assets for transparency
- Developing a comprehensive business strategy and information memorandum for investors
Results1. Shifted Focus to Strategic Investor AttractionAfter the strategic review, the owners decided to retain the business and pursue a strategic investor for continued growth.
2. Enhanced Structure and TransparencyThe optimized business model and transparent reporting improved both operational efficiency and investor appeal.
3. Ongoing Negotiations with Multiple InvestorsThe company is currently negotiating with three potential investors, exploring various partnership structures and selecting the most favorable option for collaboration.